TOYOTA X STUDIO 4°C PES 1st series "Love Humanity"

TOYOTA X STUDIO 4°C
PES 1st series "Love Humanity"
An alien called PES and a human named Kurumi in a romantic comedy





-Collaborated Animation Project-
Toyota Motor Corporation introduces a new website promotion named: "PES: Peace Eco Smile," with the theme: "our love of humanity and energy that we create moves us emotionally."
The PES Special website will be launched on March 22 (Thurs), and a short animation series (3 to 4 minutes per episode) will be released one by one on the website.

There will be special campaign on the PES site that will connect people to the world of PES, and the website will tell this small Japanese love story to the world.

A world renowned animation production company, Studio 4°C, collaborated with Toyota to create an original animation series. The cars you will see in the animations are uniquely designed based on real Toyota automobiles. The animation series is a heart warming comedic love story that takes place in Kichiyoii, one of the most desirable cities in Japan. The story involves an alien traveler, Pes, who falls to Earth, while NaSuBi, other aliens, come to rescue him.

Yuichiro Hayashi directed this extremely heart-warming and engaging story. Akiko Yajima, who is known for her work in "Crayon Shin Chan" is the voice of NaSuBi. The music for each emotionally driven episode was contributed by a variety of talented artists, including HALFBY, Yuri Miyauchi, Hiroko Sebu, Seiichi Yamamoto, yuya matsumura (white white sisters), and Spangle call Lilli line.

The storylines use creative imagery and beautiful music to depict a small but warm world where people care about each other.

First Episode "Do for Love" Main Concept: "Love protects humanity, makes people trust each other, and is the original energy for all"
On March 11, 2011 a terrible disaster occurred in Japan. The international media reported how wonderfully the people of Japan acted in this moment of crisis. There was no chaos, and instead, people got together to help each other. Overseas media agencies showcased Japanese morality and calmness to the world. Our PES production team saw communities and families that reached out to help each other.

Toyota embraces the themes of "Loving Humanity" and the themes of "Love" and "Community Bond" are prevalent in the animation.

Cars are the tools to carry people and materials from one point to another. The Prius and other hybrid cars are loaded with new technology and tremendous value that always keep people as the primary focus." Founder Sakichi Toyota's mission was "to make great contributions to people and society through automobile manufacturing." In order to provide this sentiment to the next generation and continue to pursue this goal, we needed to evolve our creativeness and collaborate with Studio 4°C.

Toyota's ongoing mission to foster, love and support society is inherent in the first offering from the animation series. The next theme in the series will be a celebration of the value of diversity